Friday, January 23, 2009
Thursday, January 22, 2009
Getting your message out
Walter J. Carl, an assistant professor in Northeastern University’s Department of Communications Studies, estimates that today’s average consumer sees 30,000 ad messages a week — but acts on just four. Carl also notes that most people act on one in three recommendations from friends they trust — in other words, “influence” sells.
Wednesday, January 21, 2009
Subscribe to:
Posts (Atom)